How the love for truffles began?

My journey into the world of truffles began many years ago – in fact, it all started within the family. My father has been a truffle hunter for over 20 years. Growing up beside him, I got to know the world of truffles firsthand, watching as our treasure often left Serbia and was sold under the names of other countries like Italy, France, or Istria. Even as a little girl, I wanted to change that picture one day.

During my studies, I spent four years in America – two years in New York and two years in New Jersey. That period was crucial for my maturation, for acquiring new knowledge and skills that shaped me. However, after finishing my master’s degree, I had to leave the U.S. due to a decision from the American embassy, which revoked my work visa, stating that I no longer had strong enough ties to Serbia. That was a difficult moment, but it motivated me to return to Serbia and start something of my own, something authentic.

In exploring the market, I realized that there was no transparent truffle production in Serbia. That’s when I made the decision – I invested all my earnings from America, took out a loan, and embarked on the adventure of a lifetime. The beginning was full of challenges, but I had a clear vision and was ready to give my all. I believed in our goal and worked hard every day, and soon the first successes began to come.

Today, we proudly export Serbian truffles around the world, producing them in an authentic way that preserves their freshness and quality. With continuous investments, we are expanding production and offerings, but we remain true to our original mission: to show the world the true value and quality of Serbian truffles.

Find your purpose, believe in it, and give your best – we believe this is the path to a fulfilling life.